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The "gentrification" of Bloomington can be seen in a nutshell in Eastland Plaza: for many years it was home to two successful locally-owned businesses, Morgenstern Booksellers and Howie's Bagels. Eventually, after the town's population reached a certain size, it became attractive to national chains and the Barnes & Noble bookstore and Panera bakery-cafe opened up nearby branches. Owners Rick Morgenstern and Howard Wittenberg were unable to compete with the chains and both local businesses closed.